Monday, 19 December 2011

Next Generation Mobile Commerce: Beyond Cell Phones

Next Generation Mobile Commerce: Beyond Cell Phones
Overview:
The M-commerce market is projected to be accelerated by the following sub sectors; Mobile Payments (including Digital and Physical Payments, Contactless NFC and Mobile Money Transfer), Mobile Ticketing, Mobile Coupons and Mobile Banking.  We believe this will be partially due to developments in non-traditional cellular usage and the ascent of the tablet computing devices.   This report provides analysis of current and the future market for mobile commerce applications from (2012-2017).  The research identifies the future of  handset, tablets and consumer behavior relative to m-commerce applications.
Audience:
  • Mobile Network Operators
  • Mobile Software Developers
  • OSS/BSS Solution Providers
  • Handset and Tablet Manufacturers
  • Mobile Payment Service Providers
  • Content and Applications Aggregators
  • Wireless Privacy and Security Specialists
  • Mobile Marketing and Advertising Providers
  • Telecommunications Infrastructure Providers
Table of Contents:

1              EXECUTIVE SUMMARY  5
2              THE FUTURE OF THE MOBILE HANDSETS AND ITS EFFECT ON M-COMMERCE        6
2.1          MOBILE PLATFORMS      9
2.2          HTML 510
2.3          MOBILE HANDSETS         11
2.4          2G HANDSETS AND MOBILE COMMERCE               15
2.5          3G HANDSETS    18
2.6          VOIP OVER LTE  19
2.7          MOBILE IP           19
2.8          THE MIGRATION FROM IPV4 TO IPV6     21
2.9          4G HANDSETS    25
2.10        3GPP LTE AND 4G HANDSETS      27
2.11        DIFFERENCES BETWEEN 3G AND 4G SYSTEMS     28
2.12        4G HANDSET MARKET 2012-2017              28
2.13        FUTURE OF THE APPLICATIONS IN MOBILE DEVICES         33
3              HANDSET ANALYSIS (OS DEVELOPMENTS)            33
3.1          ANDROID OS      33
3.2          BLACKBERRY      34
3.3          IOS         34
3.4          .NET COMPACT FRAMEWORK    34
3.5          BREW    34
3.6          POCKET PC AND MICROSOFT SMART PHONE      35
3.7          PALM OS             35
3.8          LG, SAMSUNG, MOTOROLA & SONY-ERICSSON35
3.9          ATT, VERIZON WIRELESS & SPRINT           35
3.10        ANALYSIS OF DEVELOPER SUPPORT PROGRAMS               37
3.11        SWOT ANALYSIS BY PHONE/MANUFACTURER    37
3.12        JAVA ME              40
3.13        SYMBIAN             40
4              M-COMMERCE USAGE BEYOND CELL PHONES (THE RISE OF THE TABLET)               43
4.1          TABLETS VS SMARTPHONES        44
4.2          CONSUMER BEHAVIOR IN M-COMMERCE            47
4.3          HOW GOOGLE IS DRIVING DECISIONS IN HANDSETS        53
4.4          WILL GOOGLE BE INVOLVED IN THE NEXT GENERATION M-COMMERCE…?            54
4.5          WHAT IS THE NEXT MOVE FROM GOOGLE..?       57
4.6          NEXT GENERATION MOBILE COMMERCE DEVICES (TABLETS OR SMARTPHONES..?)          57
4.7          TABLETS ANALYSIS          58
4.8          IPAD FROM APPLE           58
4.9          MOTOROLA XOOM         60
4.10        GALAXY TAB       60
4.11        LG G-SLATE         62
4.12        FUTURE OF THE TABLETS              63
4.13        CONCLUSION ON TABLETS           63
4.14        CASE STUDY 1: TABLETS EFFECTS ON M-COMMERCE        65
4.15        CASE STUDY 2: TABLETS AND PURCHASING DECISIONS   67
4.16        CONCLUSIONS  68
4.17        MOTOROLA        69
4.18        MOTOROLA SWOT          69
4.19        GLOBAL HANDSET MANUFACTURERS TO REDUCE NUMBER OF MODELS…?          70
4.19.1    NOKIA  70
4.19.2    LG           72
4.19.3    SAMSUNG          72
4.19.4    CONCLUSIONS  73
5              NEXT GENERATION DEVICES (WHAT’S BEYOND TABLET AND CELL PHONES..?)     78
WIRELESS NETWORK      86
6              M-COMMERCE MARKET FORECAST 2012-2017    86
6.1          UK MOBILE COMMERCE REVENUE 2011-2017      87
6.2          THE FUTURE OF M-COMMERCE TO 2017                88
6.3          M-COMMERCE FUTURE IN LTE AND ITS USAGE  89
6.4          M-COMMERCE IN 201792
6.5          SERVICES AND APPLICATIONS    96
6.6          NFC WORLD MARKET FORECAST 2012-2017          98
7              MARKETS            98
7.1          MOBILE ADVERTISING   98
7.1.1      THE ADVERTISING DOUBLE EDGED SWORD          98
7.1.2      MARKET SUMMARY       99
7.1.3      CASE STUDY RIM              99
7.1.4      CASE STUDY APPLE          100
7.1.5      CASE STUDY POPCAP GAMES     100
7.1.6      CASE STUDY CAR LOCATOR          101
7.1.7      PLATFORM MARKET SHARE         102
7.2          MARKET SIZING                103
7.2.1      PREDICTED MOBILE SALES            103
7.2.2      PREDICTED SMART PHONE SALES             103
7.2.3      PREDICTED MOBILE APPLICATION SALES AND REVENUE                104
7.2.4      RECENT MARKET DEVELOPMENTS AS GROWTH INDICATORS       105
7.3          MARKET SIZING AND FORECAST               105
7.3.1      SMART PHONE MARKET PERFORMANCE               106
7.4          APPLICATION STORE MARKET PERFORMANCE   108
7.4.1      HANDANGO MOBILE CONTENT108
7.4.2      APPLE APP STORE MOBILE CONTENT      111
7.4.3      MEDIALETS APP STORE AND ANDROID MARKETPLACE ANALYSIS               112
7.5          RECOMMENDATIONS FOR THE MOBILE APP MARKETPLACE         116
8              SMART PHONE USER SURVEY     116
8.1          MARKET BREAKDOWN BY MOBILE OPERATING SYSTEM131
8.1.1      SYMBIAN             132
8.1.2      RIM BLACKBERRY             133
8.1.3      APPLE OSX MOBILE         133
8.1.4      GOOGLE ANDROID          137
8.1.5      WINDOWS MOBILE AND PHONE 7            142
8.1.6      PALM WEBOS    146
8.1.7      SAMSUNG BADA             147
8.1.8      EMERGING PLATFORMS               149
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