Showing posts with label US. Show all posts
Showing posts with label US. Show all posts

Monday, 25 March 2013

Scooters and Mopeds US December 2012 | Available on Researchmoz.us

ResearchMoz.us include new market research report"Scooters and Mopeds - US - December 2012 " to its huge collection of research reports.

US Scooters and Mopeds Market

The scooter and moped market has benefited from the increase in gas prices since the start of the recession in 2008. This may not be enough to expand this market in the U.S. significantly, but has generated interest among consumers who had previously never considered them or just seen them as a recreational or lifestyle vehicle.”

Buy a copy of this report: http://www.researchmoz.us/scooters-and-mopeds-us-december-2012-report.html

SCOPE AND THEMES
What you need to know
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
Market factors
Rise in fuel prices creating opportunity for scooter/moped makers
Figure 1: U.S. regular conventional retail gasoline prices, third week in November, 2002-12
Americans driving cars less, providing opportunity for scooters/mopeds
Figure 2: Consumer vehicle miles traveled, all U.S. roads and streets, 1998-2011
Electric scooters will help drive future scooter/moped sales
The consumer
Most people do not own scooters/mopeds; scooter penetration higher
Figure 3: Scooter and moped ownership, new or used, by gender, September 2012
Majority of scooter/moped owners prefer riding weekly
Figure 4: Frequency of riding scooter/moped, by gender, September 2012
Male scooter/moped owners more likely than women to buy for long travel
Figure 5: Reasons for purchasing a scooter/moped, by gender, September 2012
Owners purchase, and then use, scooters/mopeds for fun, errands
Figure 6: Reasons for purchasing a scooter/moped and what the scooter/moped is used for now, September
2012
Performance, price, fuel economy top factors influencing purchase
Figure 7: Factors influencing scooter/moped purchasing, by gender, September 2012
When scooter/moped owners evangelize about vehicles, they praise gas savings
Figure 8: How consumers would recommend scooters/mopeds to friends, by gender, September 2012
What we think

To Read The Complete Report with TOC Kindly Visit: http://www.researchmoz.us/scooters-and-mopeds-us-december-2012-report.html

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Tuesday, 5 March 2013

US Online Video Real-time Bidding Spend | Latest Market Research Report

ResearchMoz.us include new market research report"Online Video Real-time Bidding Spend in the US 2012-2016 " to its huge collection of research reports.

US Online Video Real-time Bidding Spend

All Points are covered in table of Content of this Report some of them listed here:

1. Executive Summary
2. Introduction
3. Market Coverage
Market Overview
Key Offerings
4. Market Landscape
4.1 Market Size and Forecast
4.2 Share of Online Video Real-time Bidding Spend in the Online Real-time Bidding Spend in the US
4.3 Five Forces Analysis
5. Vendor Landscape
6. Buying Criteria
7. Market Growth Drivers
8. Drivers and their Impact
9. Market Challenges

Buy a copy of this report: http://www.researchmoz.us/online-video-real-time-bidding-spend-in-the-us-2012-2016-report.html

TechNavio's analysts forecast the Online Video Real-time Bidding Spend in the US to grow at a CAGR of 55.05 percent over the period 2012-2016. One of the key factors contributing to this market growth is the high growth in the online video audience in the US. The Online Video Real-time Bidding Spend in the US has also been witnessing the high demand for standardization. However, the difficulty in measuring the success of online video marketing could pose a challenge to the growth of this market.

TechNavio's report, the Online Video Real-time Bidding Spend in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the US; it also covers the Online Video Real-time Bidding Spend in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space are SpotXchange Inc., TubeMogul Inc., Turn Inc., and LiveRail Inc.

The other vendors mentioned in the report are Adap.TV Inc. and BrightRoll Inc.

Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

To Read The Complete Report with TOC Kindly Visit: http://www.researchmoz.us/online-video-real-time-bidding-spend-in-the-us-2012-2016-report.html

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Thursday, 14 February 2013

New Research On Beer - US - December 2012

Beer - US - December 2012

Domestic and imported beer brands continue to dominate the U.S. beer market despite a tumultuous beer period brought on by the economic downturn. While some beer segments have adapted to appeal to consumers throughout the recession, the overall beer market has declined since 2008. 

In addition, some consumers exchanged loyalty for consumption across beer and alcohol categories, while another portion of adults are cutting back on alcohol overall. To identify the best strategies for growth, brewers need to analyze the strengths of each of their brands and consider adopting new marketing, product innovations, and price point adjustments. New brand introductions also need to be wary of a beer industry that offers thousands of options to experimental consumers.


Table of Content

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
Overview
The market
Dollar sales stay steady while beer volume fluctuates
Figure 1: Total U.S. retail sales and fan chart forecast of U.S. beer market, at current prices, 2007-17
Market factors
Wine and spirits also attract curious alcohol drinkers
Consumers are cutting back on beer in the name of health
Figure 2: Top five attitudes and behaviors for reducing personal beer consumption, July 2012
Beer needs to encourage loyalty among growing population segments
Retail channels
Recession-shocked consumers prefer to drink beer at home
Figure 3: Total U.S. volume and dollar sales of beer, by location, 2012
Key players
Despite declines, most major brewers stick with packaging, marketing ploys
Figure 4: Market share of top five beer suppliers, by volume, 2011
The consumer
Dropping volumes do not keep domestic beer from top preference slot
Figure 5: Incidence and frequency of any personal beer consumption, by type of beer, July 2012
Women interested in low-calorie, affordable beer options
Figure 6: Important attributes when selecting beer, by gender, July 2012
Imported beer more likely to be an occasional beer selection
Figure 7: Incidence and frequency of beer consumption, by beer type, July 2012
Hispanics more likely to choose beers due to recommendations from peers
Figure 8: Beer drinking attitudes and behaviors on discovery and peers, by Hispanic origin, July 2012
What we think

ISSUES IN THE MARKET
What can continue to drive sales of flagship beer brands?
How can imported beer brands recapture momentum?
What tactics should be leveraged to encourage trial of new products?

INSIGHTS AND OPPORTUNITIES
Reposition domestic beer as premium with high-end innovations
Imported beer should take a cue from wine and go casual
Address calorie concerns with up-front labeling
Bring on-premise experience home with gift packs

TREND APPLICATIONS
Trend: Patriot Games
Trend: Secret, Secret
2015 Trend: Brand Intervention

MARKET SIZE AND FORECAST
Key points
Dollar sales performance masks volume dilemmas
Craft-beer-inspired innovations leading industry’s rebound
Sales and forecast of U.S. beer market
Figure 9: Total U.S. unit sales and forecast of U.S. beer market, in 000 2.25-gallon cases, 2007-17
Figure 10: Total U.S. retail sales and forecast of U.S. beer market, at current prices, 2007-17
Figure 11: Total U.S. retail sales and forecast of U.S. beer market, at inflation-adjusted prices, 2007-17
Fan chart forecast
Figure 12: Total U.S. unit sales fan chart forecast of U.S. beer market, in 000 2.25-gallon cases, 2007-17
Figure 13: Total U.S. retail sales and fan chart forecast of U.S. beer market, at current prices, 2007-17

MARKET DRIVERS
Key points
Entire Millennial generation will be of legal drinking age in 2015
Figure 14: Population, by generation, 2012
Growth in Hispanic, Asian populations could buoy up beer performance
Figure 15: Population, by race and Hispanic origin, 2007-17
Figure 16: Hispanic population aged 21 or older, by age, 2007-17
Figure 17: Asian population aged 21 or older, by age, 2007-17
Beer faces stiff competition from wine and spirits
Figure 18: Type of white spirits and RTDs consumed in the past six months, by gender and age, July 2012
Figure 19: Consumption of dark spirits, by type, by gender and age, May 2012
Figure 20: Frequency of wine consumption, by type, by age, June 2012
Health concerns driving consumers away from alcohol
Figure 21: Obesity, by age group, 2008 vs. 2012

COMPETITIVE CONTEXT
Key points
Wine poses biggest threat to beer
Spirits’ variety captures consumers

SEGMENT PERFORMANCE
Key points
Volume declines plague beer, while dollar sales show annual growth
Domestic unable to crack the code while imported rebounds
Sales and forecast of U.S. beer market, by segment
Figure 22: Sales of U.S. beer market in 000 2.25-gallon cases, by type, 2007 and 2012
Warm weather fuels beer sales, seasonals could heat up cold periods
Figure 23: Beer sales by month, share of total, 2010-11
Figure 24: Beer drinking attitudes and behaviors, Seasonal beer, July 2012

SEGMENT PERFORMANCE – DOMESTIC BEER
Key points
Domestic beer market finding its way back to positive volumes
Sales and forecast of domestic beer
Figure 25: Sales and forecast of domestic beer, at current prices, 2007-17
Domestic’s subsegments provide landscape for growth
Figure 26: Total U.S. volume sales of domestic beer, by sub-segment, 2007-12
Annual declines do not prevent light beer from retaining its top spot
Figure 27: Usage—Light/Low-calorie beer, April 2007-June 2012
Figure 28: Mean usage—Light/Low-calorie beer, April 2007-June 2012
Light domestic beer appeals to men, but also should target women
Figure 29: Usage—Light/Low-calorie beer, by gender and age, April 2011-June 2012
Premium and popular beer brands take a hit, while ice beer avoids slips
Figure 30: Usage—Regular domestic beer, April 2007-June 2012
Figure 31: Mean usage—Regular domestic beer, April 2007-June 2012
Super-premium, craft, and FMBs lead domestic beer’s growth
Figure 32: Consumption of beer, by category, in 000 2.25-gallon cases, 2010-11
Small, but steady usage not enough to bolster malt liquor
Figure 33: Usage—Malt liquor, April 2007-June 2012
Figure 34: Mean usage—Malt liquor, April 2007-June 2012

SEGMENT PERFORMANCE – IMPORTED BEER
Key points
Imported beer slowly recapturing momentum
Sales and forecast of imported beer
Figure 35: Sales and forecast of imported beer, at current prices, 2007-17
New brands, variety could help attain pre-recession consumption levels
Figure 36: Mean usage—Imported beer, April 2007-June 2012
Light imported beer provides an opportunity for growth
Figure 37: Total U.S. volume sales of imported beer, by type, 2007-12
Figure 38: Usage—Imported beer, by gender and age, April 2011-June 2012


For More Information Kindly Contact: 
Mrs.Sheela AK
Tel:+1-518-618-1030 
Toll Free: 866-997-4948
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
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Latest market Research On Marketing to Hispanic Men - US - December 2012

Marketing to Hispanic Men - US - December 2012

The attitudes of Hispanic men toward advertising and media and their shopping behavior are among the key issues discussed in this new report for Mintel. Hispanic men are loyal shoppers and are most likely to purchase clothing, food products, home electronics, and household products. However, advertising messages hold little sway over a majority of Hispanic men. 

This suggests that these messages lack relevancy, as many brands have done little to attract this consumer segment. Furthermore, Hispanic fathers are more likely to be the decision maker on product purchases than Hispanic men with no children. As Hispanics are more likely than non-Hispanics to have children younger than 18 in the household, marketers possess a strong opportunity to grow brands of interest to both Hispanic men and their children


Table of Content

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
Overview
The market
Dollar sales stay steady while beer volume fluctuates
Figure 1: Total U.S. retail sales and fan chart forecast of U.S. beer market, at current prices, 2007-17
Market factors
Wine and spirits also attract curious alcohol drinkers
Consumers are cutting back on beer in the name of health
Figure 2: Top five attitudes and behaviors for reducing personal beer consumption, July 2012
Beer needs to encourage loyalty among growing population segments
Retail channels
Recession-shocked consumers prefer to drink beer at home
Figure 3: Total U.S. volume and dollar sales of beer, by location, 2012
Key players
Despite declines, most major brewers stick with packaging, marketing ploys
Figure 4: Market share of top five beer suppliers, by volume, 2011
The consumer
Dropping volumes do not keep domestic beer from top preference slot
Figure 5: Incidence and frequency of any personal beer consumption, by type of beer, July 2012
Women interested in low-calorie, affordable beer options
Figure 6: Important attributes when selecting beer, by gender, July 2012
Imported beer more likely to be an occasional beer selection
Figure 7: Incidence and frequency of beer consumption, by beer type, July 2012
Hispanics more likely to choose beers due to recommendations from peers
Figure 8: Beer drinking attitudes and behaviors on discovery and peers, by Hispanic origin, July 2012
What we think

ISSUES IN THE MARKET
What can continue to drive sales of flagship beer brands?
How can imported beer brands recapture momentum?
What tactics should be leveraged to encourage trial of new products?

INSIGHTS AND OPPORTUNITIES
Reposition domestic beer as premium with high-end innovations
Imported beer should take a cue from wine and go casual
Address calorie concerns with up-front labeling
Bring on-premise experience home with gift packs

TREND APPLICATIONS
Trend: Patriot Games
Trend: Secret, Secret
2015 Trend: Brand Intervention

MARKET SIZE AND FORECAST
Key points
Dollar sales performance masks volume dilemmas
Craft-beer-inspired innovations leading industry’s rebound
Sales and forecast of U.S. beer market
Figure 9: Total U.S. unit sales and forecast of U.S. beer market, in 000 2.25-gallon cases, 2007-17
Figure 10: Total U.S. retail sales and forecast of U.S. beer market, at current prices, 2007-17
Figure 11: Total U.S. retail sales and forecast of U.S. beer market, at inflation-adjusted prices, 2007-17
Fan chart forecast
Figure 12: Total U.S. unit sales fan chart forecast of U.S. beer market, in 000 2.25-gallon cases, 2007-17
Figure 13: Total U.S. retail sales and fan chart forecast of U.S. beer market, at current prices, 2007-17

MARKET DRIVERS
Key points
Entire Millennial generation will be of legal drinking age in 2015
Figure 14: Population, by generation, 2012
Growth in Hispanic, Asian populations could buoy up beer performance
Figure 15: Population, by race and Hispanic origin, 2007-17
Figure 16: Hispanic population aged 21 or older, by age, 2007-17
Figure 17: Asian population aged 21 or older, by age, 2007-17
Beer faces stiff competition from wine and spirits
Figure 18: Type of white spirits and RTDs consumed in the past six months, by gender and age, July 2012
Figure 19: Consumption of dark spirits, by type, by gender and age, May 2012
Figure 20: Frequency of wine consumption, by type, by age, June 2012
Health concerns driving consumers away from alcohol
Figure 21: Obesity, by age group, 2008 vs. 2012

COMPETITIVE CONTEXT
Key points
Wine poses biggest threat to beer
Spirits’ variety captures consumers

SEGMENT PERFORMANCE
Key points
Volume declines plague beer, while dollar sales show annual growth
Domestic unable to crack the code while imported rebounds
Sales and forecast of U.S. beer market, by segment
Figure 22: Sales of U.S. beer market in 000 2.25-gallon cases, by type, 2007 and 2012
Warm weather fuels beer sales, seasonals could heat up cold periods
Figure 23: Beer sales by month, share of total, 2010-11
Figure 24: Beer drinking attitudes and behaviors, Seasonal beer, July 2012

SEGMENT PERFORMANCE – DOMESTIC BEER
Key points
Domestic beer market finding its way back to positive volumes
Sales and forecast of domestic beer
Figure 25: Sales and forecast of domestic beer, at current prices, 2007-17
Domestic’s subsegments provide landscape for growth
Figure 26: Total U.S. volume sales of domestic beer, by sub-segment, 2007-12
Annual declines do not prevent light beer from retaining its top spot
Figure 27: Usage—Light/Low-calorie beer, April 2007-June 2012
Figure 28: Mean usage—Light/Low-calorie beer, April 2007-June 2012
Light domestic beer appeals to men, but also should target women
Figure 29: Usage—Light/Low-calorie beer, by gender and age, April 2011-June 2012
Premium and popular beer brands take a hit, while ice beer avoids slips
Figure 30: Usage—Regular domestic beer, April 2007-June 2012
Figure 31: Mean usage—Regular domestic beer, April 2007-June 2012
Super-premium, craft, and FMBs lead domestic beer’s growth
Figure 32: Consumption of beer, by category, in 000 2.25-gallon cases, 2010-11
Small, but steady usage not enough to bolster malt liquor
Figure 33: Usage—Malt liquor, April 2007-June 2012
Figure 34: Mean usage—Malt liquor, April 2007-June 2012


For More Information Kindly Contact: 
Mrs.Sheela AK
Tel:+1-518-618-1030 
Toll Free: 866-997-4948
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
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New Pizza Restaurants - US - December 2012

Pizza Restaurants - US - December 2012

Pizza restaurants have adapted well to the changing needs of consumers with a product that hadn’t been altered a great deal since it became a mainstream cuisine option. Concepts are entering into the fast casual arena with the help of new technology to give consumers personal made-to-order items with upscale ingredients and flavors. Health-minded consumers can now find appropriate items to meet their dietary needs through increased crust, sauce, cheese, and topping customization..
Table of Content

SCOPE AND THEMES
What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms


EXECUTIVE SUMMARY
The market
Figure 1: U.S. sales and fan chart forecast of the pizza restaurant market, at current prices, 2007-17
Market drivers
Competitive context
Marketing strategies
Menu analysis
Figure 2: Top 10 geographical menu claims at pizza restaurants, by incidence, Q3 2009-Q3 2012
Figure 3: Top 10 nutritional menu claims at pizza restaurants, by incidence, Q3 2009-Q3 2012
Consumer data
Figure 4: Suggested menu improvements for pizza restaurants, by gender, September 2012
Consumer attitudes
Figure 5: Consumer attitudes toward pizza, September 2012
What we think

ISSUES IN THE MARKET
How can pizza restaurants offer healthier items?
Is there an opportunity for pizza restaurants in the fast casual segment?
How has the economy shifted behavior at pizza restaurants?
What can pizza restaurants do to meet the needs of snackers?

INSIGHTS AND OPPORTUNITIES
Price and promotions
Focus on quality
Craft beer offerings
Renovation and expansion

INNOVATIONS AND INNOVATORS
Item innovation
Better-for-you pizzas
Fast casual pizza restaurants
Technology

IMPACT OF RACE AND HISPANIC ORIGIN
Technology and Hispanics
Menu innovation
Marketing to Hispanics
Figure 6: Pizza Patrón’s Messi t-shirt promotion, December 2012
Racial background can influence pizza topping preferences
Figure 7: Pizza topping preferences, by race/Hispanic origin, September 2012

TREND APPLICATIONS
Trend: Never Say Die
Trend: Experience Is All
Trend: 2015 Access Anything Anywhere

MARKET SIZE AND FORECAST
Key points
Market size insight
Sales and forecast of market
Figure 8: Total U.S. retail sales and forecast of pizza restaurant market, at current prices, 2007-17
Figure 9: Total U.S. retail sales and forecast of market, at inflation-adjusted prices, 2006-16
Fan chart forecast
Figure 10: U.S. sales and fan chart forecast of the pizza restaurant market, at current prices, 2007-17

MARKET DRIVERS
Key points
Disposable personal income declined from last month but is stronger than 2011
Figure 11: Real disposable personal income, January 2007-September 2012
Unemployment inches up while underemployment declines slightly
Figure 12: Unemployment and underemployment rates, January 2007-October 2012
Consumer sentiment increases after seven months of decline
Figure 13: Consumer sentiment, January 2007-October 2012
Calorie disclosure legislation
Health concerns continue
Cost and inflation of food items
Politics and the Affordable Care Act (“Obamacare”)

For More Information Kindly Contact: 
Mrs.Sheela AK
Tel:+1-518-618-1030 
Toll Free: 866-997-4948
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
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Luggage - US - December 2012 Market, Trends, Share, Size Research Report

Luggage - US - December 2012

The luggage market is expected to grow over the next few years due to a rebound in the travel industry and renewed consumer confidence, both of which are inherently linked to luggage purchases. However, seeing as items in this category are not purchased very frequently, luggage marketers need to focus on how the value of functions and features of items will justify a new purchase in order to generate sales.
Table of Content

SCOPE AND THEMES
What you need to know
Definition
Data sources
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms


EXECUTIVE SUMMARY
The market
Figure 1: Fan chart forecast of total U.S. retail sales of luggage, 2007-17
Market factors
Consumer confidence likely to impact luggage sales
Figure 2: University of Michigan Consumer Sentiment, November 1978-2012
Travel trends affect the market for luggage
Airline fee increases may create greater demand for carry-on luggage
Retail channels
The consumer
Suitcases most commonly purchased type of luggage
Figure 3: Types of luggage bought in past two years, August 2012
Most buy luggage for replacement needs
Figure 4: Reasons for buying luggage, August 2012
More than half buy luggage at mass merchandisers
Figure 5: Retailers shopped for luggage, any purchase, August 2012
Most think luggage is overpriced, yet willing to pay more for quality items
Figure 6: Attitudes toward luggage, August 2012
What we think

ISSUES IN THE MARKET
How are changes in the travel industry impacting the luggage market?
How can retailers encourage more purchases of luggage?
What attributes are most important to consumers when buying luggage?
What types of innovations are generating interest in the luggage category?

INSIGHTS AND OPPORTUNITIES
Allow consumers to customize luggage to better meet their travel needs
Partner with travel sites to promote luggage
Multifunctional items may help drive sales of luggage

TREND APPLICATION
Inspire Trend: Perfecting the Details
Inspire Trend: Many Mes
2015 trends
East Meets West

MARKET SIZE AND FORECAST
Key points
Luggage market poised for growth
Figure 7: Total U.S. retail sales of luggage, at current prices, 2007-17
Figure 8: Total U.S. retail sales of luggage, at inflation-adjusted prices, 2007-17
Fan chart forecast
Figure 9: Fan chart forecast of total U.S. retail sales of luggage, 2007-17

MARKET DRIVERS
Key points
Consumer confidence and luggage sales
Figure 10: University of Michigan Consumer Sentiment, November 1978-2012
Travel trends affect the market for luggage
Increases in airline fees may create demand for smaller, carry-on items

MARKET SEGMENTATION

SEGMENT OVERVIEW
Key points
All luggage segments expected to grow
Figure 11: Total U.S. retail sales of luggage, by segment, at current prices, 2007-17
Travel bags/sports bags account for largest share
Figure 12: Total U.S. retail sales of luggage, by segment, 2010 and 2012

TRAVEL BAGS/SPORTS BAGS
Key points
Travel bags/sports bags will see growth, favored for multipurpose use
Figure 13: Total U.S. retail sales of travel bags/sports bags, 2007-17

SUITCASES
Key points
Sales of suitcases will return to growth after strong recessionary declines
Figure 14: Total U.S. retail sales of suitcases, 2007-17

BACKPACKS
Key points
Backpacks saw rebound after recession, will experience growth
Figure 15: Total U.S. retail sales of backpacks, 2007-17

RETAILER OVERVIEW
Department stores
Macy’s Inc.
Nordstrom
Kohl’s
Sears
JC Penney
Market threats and opportunities for department stores
Mass merchandisers and warehouse clubs
Target
Walmart
Costco
Market threats and opportunities for mass merchandisers and warehouse clubs
Discount stores
T.J. Maxx and Marshalls
Ross
Market threats and opportunities for discount stores
Online-only retailers
eBags.com
Amazon.com
Overstock.com
Market threats and opportunities for online-only retailers


For More Information Kindly Contact: 
Mrs.Sheela AK
Tel:+1-518-618-1030 
Toll Free: 866-997-4948
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
Email: sales@researchmoz.us
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ResearchMoz.us Add Consumer Cloud Computing - US - December 2012

Consumer Cloud Computing - US - December 2012

Use of a cloud service has passed through early adoption and now encompasses more than a third of internet users. However, the majority of usage is based on free services, and it may be necessary to offer qualitative differences in service to attract paid usage, rather than basing fees around the amount of storage made available.
Table of Content

SCOPE AND THEMES
What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms


EXECUTIVE SUMMARY
Overview
Internet outside of home drives frequency, paid accounts
Figure 1: Frequency of accessing cloud services, by types of internet service used, September 2012
iCloud tops brand use
Figure 2: Any and paid use of select cloud services, by brand, September 2012
Streaming content competing effectively
Clouds for the young
Figure 3: Use of cloud services, by age, September 2012
Focusing on family
Digital stores as drivers
Figure 4: Brand of digital stores used to buy movies, music, games, and apps, September 2012
Music, photos most commonly stored
Figure 5: Types of content stored in the cloud, September 2012
Confusion over need and nature of service is an obstacle to uptake
Figure 6: Reasons for not using cloud services, by gender, September 2012
Majority of nonusers interested
Figure 7: Interest in cloud service features among nonusers, September 2012
Physical media still in lead
Security, referrals possible approaches to poaching
Urban dwellers more attractive
Figure 8: Use of paid cloud services, by urban area, September 2012
What we think

ISSUES IN THE MARKET
Is there a problem with local storage?
Who foots the bill for storage?
Where’s the profit?
Where’s the marketing support?

TREND APPLICATIONS
Trend: Why Buy?
Trend: Influentials
Figure 9: Familiarity with cloud services, by gender, September 2012
Figure 10: Familiarity with cloud services, by age, September 2012
2015 trends
Brand Intervention
Figure 11: Reasons for not using cloud services, September 2012

INSIGHTS AND OPPORTUNITIES
Picking up where Apple and Google leave off
Gifts that keep on giving
Figure 12: Books purchases as gifts, by gender, August 2011-March 2012
Figure 13: Book purchases as gifts, by age, August 2011-March 2012
Never forget a textbook
Figure 14: Digital and physical book purchasing, by level of education, February 2010-March 2011
CD-to-cloud service

MARKET DRIVERS
Key points
Access to internet outside of the home
Figure 15: Use of cloud services, by types of internet access, September 2012
Figure 16: Frequency of accessing cloud services, types of internet service used, September 2012
Figure 17: Use of paid cloud services, by types of internet service used, September 2012
Figure 18: Types of internet service used, by household income, September 2012
Figure 19: Types of internet service used, by household size, September 2012
Digital media acquisition
Figure 20: Brand use of cloud services, by recent purchase of digital media, September 2012
Figure 21: Use of cloud services, by use of branded digital stores, September 2012
Figure 22: Purchase of digital media in past 30 days, by age, September 2012

COMPETITIVE CONTEXT: STREAMING CONTENT
Key points
Streaming content
“Free” video at YouTube and Hulu
Figure 23: Use of YouTube and Hulu in past 30 days, by age, August 2011-March 2012
Figure 24: Websites used to watch online video, by age, August 2012
Rentals
Digital movie sell-through far behind digital rentals
Figure 25: U.S. digital movie sales and rentals by segment, 2011-12
Book libraries
Pandora and company lift internet radio
Figure 26: Internet radio use in past week, stations used, by age, March 2012
Figure 27: Download of music listening apps, by age, February 2012


For More Information Kindly Contact: 
Mrs.Sheela AK
Tel:+1-518-618-1030 
Toll Free: 866-997-4948
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
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