Pizza Restaurants - US - December 2012
Pizza restaurants have adapted well to the changing needs of consumers with a product that hadn’t been altered a great deal since it became a mainstream cuisine option. Concepts are entering into the fast casual arena with the help of new technology to give consumers personal made-to-order items with upscale ingredients and flavors. Health-minded consumers can now find appropriate items to meet their dietary needs through increased crust, sauce, cheese, and topping customization..
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Pizza restaurants have adapted well to the changing needs of consumers with a product that hadn’t been altered a great deal since it became a mainstream cuisine option. Concepts are entering into the fast casual arena with the help of new technology to give consumers personal made-to-order items with upscale ingredients and flavors. Health-minded consumers can now find appropriate items to meet their dietary needs through increased crust, sauce, cheese, and topping customization..
Table of Content
SCOPE AND THEMES
What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The market
Figure 1: U.S. sales and fan chart forecast of the pizza restaurant market, at current prices, 2007-17
Market drivers
Competitive context
Marketing strategies
Menu analysis
Figure 2: Top 10 geographical menu claims at pizza restaurants, by incidence, Q3 2009-Q3 2012
Figure 3: Top 10 nutritional menu claims at pizza restaurants, by incidence, Q3 2009-Q3 2012
Consumer data
Figure 4: Suggested menu improvements for pizza restaurants, by gender, September 2012
Consumer attitudes
Figure 5: Consumer attitudes toward pizza, September 2012
What we think
ISSUES IN THE MARKET
How can pizza restaurants offer healthier items?
Is there an opportunity for pizza restaurants in the fast casual segment?
How has the economy shifted behavior at pizza restaurants?
What can pizza restaurants do to meet the needs of snackers?
INSIGHTS AND OPPORTUNITIES
Price and promotions
Focus on quality
Craft beer offerings
Renovation and expansion
INNOVATIONS AND INNOVATORS
Item innovation
Better-for-you pizzas
Fast casual pizza restaurants
Technology
IMPACT OF RACE AND HISPANIC ORIGIN
Technology and Hispanics
Menu innovation
Marketing to Hispanics
Figure 6: Pizza Patrón’s Messi t-shirt promotion, December 2012
Racial background can influence pizza topping preferences
Figure 7: Pizza topping preferences, by race/Hispanic origin, September 2012
TREND APPLICATIONS
Trend: Never Say Die
Trend: Experience Is All
Trend: 2015 Access Anything Anywhere
MARKET SIZE AND FORECAST
Key points
Market size insight
Sales and forecast of market
Figure 8: Total U.S. retail sales and forecast of pizza restaurant market, at current prices, 2007-17
Figure 9: Total U.S. retail sales and forecast of market, at inflation-adjusted prices, 2006-16
Fan chart forecast
Figure 10: U.S. sales and fan chart forecast of the pizza restaurant market, at current prices, 2007-17
MARKET DRIVERS
Key points
Disposable personal income declined from last month but is stronger than 2011
Figure 11: Real disposable personal income, January 2007-September 2012
Unemployment inches up while underemployment declines slightly
Figure 12: Unemployment and underemployment rates, January 2007-October 2012
Consumer sentiment increases after seven months of decline
Figure 13: Consumer sentiment, January 2007-October 2012
Calorie disclosure legislation
Health concerns continue
Cost and inflation of food items
Politics and the Affordable Care Act (“Obamacare”)
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