Smoking Cessation Products - US - December 2012
Sales of smoking cessation products are expected to continue to experience growth. However, growth is limited as the market faces many challenges, such as domination from private label brands and a decreasing consumer base.”
Sales of smoking cessation products are expected to continue to experience growth. However, growth is limited as the market faces many challenges, such as domination from private label brands and a decreasing consumer base.”
Table of Content
SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The market
Figure 1: Total U.S. sales and fan chart forecast of smoking cessation products, at current prices, 2007-17
Figure 2: Cigarette smoking usage and stop smoking attempts, May 2003-June 2012
Segment snapshots
Figure 3: Sales of smoking cessation aids, segmented by type, 2011 and 2012
Market factors
Demographics
Figure 4: Population, by age, 2012 and 2017
Figure 5: Smoking status, by age, August 2012
Figure 6: Smoking status, by gender, August 2012, and average number of cigarettes smoked, by gender,
April 2011-June 2012
Figure 7: Population, by race and Hispanic origin, 2012 and 2017
Lower median income
Figure 8: Median household income, in inflation-adjusted dollars, 2001-11
Healthcare costs
Bans
Graphic labels
Cigarette taxes
Retailers
Figure 9: Sales of smoking cessation aids, by channel, 2012
Key players
Figure 10: MULO sales of smoking cessation products, by leading companies, 2011 and 2012
The consumer
Reasons to quit
Figure 11: Reasons for quitting, August 2012
Smoking cessation product attributes
Figure 12: Smoking cessation product attributes, August 2012
Challenges to quitting
Figure 13: Challenges to quitting smoking, by quitter groups, August 2012
What we think
ISSUES IN THE MARKET
What is the impact of smoking bans on the cessation product market?
How can consumers (or marketers) adopt new technologies and innovations in this market?
How do private label brands affect the smoking cessation market?
INSIGHTS AND OPPORTUNITIES
Retail locations
In-store support
Positioning
Role of technology
Retreats
Natural products
TREND APPLICATIONS
Trend: No Resting Place
Trend: Sense of the Intense
2015 Trend: Brand Intervention
MARKET SIZE AND FORECAST
Key points
Growth for smoking cessation aids expected to continue
Sales and forecast of smoking cessation products
Figure 14: Total U.S. retail sales and forecast of smoking cessation products, at current prices, 2007-17
Figure 15: Total U.S. retail sales and forecast of smoking cessation products, at inflation-adjusted prices,
2007-17
Fan chart forecast
Figure 16: Total U.S. sales and fan chart forecast of smoking cessation aids, at current prices, 2007-17
MARKET DRIVERS
Key points
Demographics
Age
Figure 17: Population, by age, 2007-17
Ethnicity
Figure 18: Population, by race and Hispanic origin, 2007-17
Population of smokers
Figure 19: Cigarette smoking usage and stop smoking attempts, May 2003-June 2012
Lower median income
Figure 20: Median household income, in inflation-adjusted dollars, 2001-11
Figure 21: Average cost of smoking cessation products based on MULO sales of smoking cessation products,
2012
Healthcare costs
Education level
Figure 22: Cigarette smoking usage, by education level, April 2011-June 2012
Figure 23: Average number of cigarettes smoked, by education level, April 2011-June 2012
Efforts to reduce smoking
Smoking bans
Graphic labels
Taxes
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