ResearchMoz.us include new market research report " Soap, Bath and Shower Products - China - June 2013" to its huge collection of research reports.
China’s soap, bath and shower (SBS)
product market grew at a compound annual growth rate (CAGR) of 11.6%
from 2007-12. The market growth is driven by the shower and liquid/gel
soap categories as consumers increasingly shift from the basic soap bar
to the more convenient format of liquid soap/shower gel. The growing
sophistication in consumer usage regimes including applying products
that complement each other and using products with different fragrances
for different times of the day opens new opportunities for brands to
meet the demand of increasingly sophisticated users.
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Executive Summary
The market
Figure 1: Soap, bath and shower sales, by value, 2007-12
Figure 2: The market for cosmetics and toiletries in China, by value growth and share, 2007-12
The forecast
Figure 3: China soap, bath and shower sales, by value, 2007-17
Companies
Figure 4: Company market share of soap, bath and shower products, by value, 2009-12
Market segmentation
Figure 5: Value sales of soap, bath and shower, by category, 2007-12
Issues Different usages and preferences offer growth potential
Figure 6: Properties looked for when buying shower/bath products and liquid/bar soap and hand gel products, April 2013
Consumer engagement helps drive sales
Figure 7: Opinion on soap, bath and shower products, by gender, April 2013
Sales channel increasingly shifting online
Figure 8: Channel of purchase of soap, bath and shower products in the last 12 months, April 2013
Growing segmentation of market by age and gender
Figure 9: Agreement with the opinion
“I buy different soap, bath and shower products for different family
members according to their needs (eg kids, female and male)”, by gender
and age, April 2013
What we think
Different Usages and Preferences Offer Growth Potential
Key points
Consumer data reveal distinct usage patterns
Figure 10: Frequency of using soap, bath and shower products in the past six months, April 2013
Shower strengthening grip over SBS market
Figure 11: Value sales of soap, bath and shower, by category, 2007-12
Figure 12: New soap, bath and shower products launched in China, by subcategory, 2009-12
Consumers demand products with functional and safety properties
Figure 13: Properties looked for when buying shower/bath products and liquid/bar soap and hand gel products, April 2013
Moisturising/hydrating rising in importance
Figure 14: New product launches in the soap, bath and shower market in China, by top ten claims, 2010-12
Figure 15: Proportion looking for
moisturising properties when buying shower/bath products and liquid/bar
soap and hand gel products, by gender, age and income, April 2013
Whitening appeals more to younger women
Figure 16: Proportion looking for
skin-whitening properties when buying shower/bath products and
liquid/bar soap and hand gel products, by gender, age and income, April
2013
Figure 17: New product launches in the
shower gel and bath additives subcategory in China with whitening
claims, by top ten claims, 2010-12
Sophisticated usage regime offers opportunities for growth
Figure 18: Opinions on soap, bath and shower products, by income, gender and age, April 2013
What it means
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