In-Car Electronics: Entertainment and Navigation - US - August 2013 - Researchmoz

Researchmoz presents this most up-to-date research on"In-Car Electronics: Entertainment and Navigation - US - August 2013".The report focuses primarily on quantitative market.

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Those who haven’t shopped for a new car in the past 5 years may be surprised to find out that a technological coup has taken place on the vehicle dash. Gone are tactile controls and, in their stead, many automakers are now offering touchscreens with interactive controls that allow for much of the same functionality that one would find on a smartphone or tablet computer. While this movement is one that is favored by young and middle age men; it’ll be harder to convince women purchasers that this is something that they want in their next car.

TABLE OF CONTENT

Scope and Themes
What you need to know
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary
Ownership and usage
Factory-installed systems explode in popularity
Figure 1: Any ownership and usage of infotainment, telemetry, and navigation systems, June 2013
OnStar, Ford SYNC most commonly owned systems
Figure 2: Ownership of select branded infotainment/multimedia, or telemetry systems, Millennials vs. Baby Boomers, June 2013
Interest in new products and features
Millennials more interested in new vehicle tech features
Figure 3: Very interested in select in-car electronic features when purchasing next vehicle, Millennials vs. Generation X vs. Baby Boomers, June 2013
Imminent car buyers interested in touchscreens and wireless hotspots
Figure 4: Very interested in select in-car electronic features when purchasing next vehicle, by plans on purchasing or leasing your next vehicle, June 2013
Younger Millennials more interested in simple vehicle controls
Figure 5: Very interested in select in-car electronic features when purchasing next vehicle, older vs. younger Millennials vs. non-Millenials, June 2013
Attitudes to In-Car Electronics
Majority of drivers see cell phone usage as distracting
Figure 6: Attitudes to in-vehicle electronics and accessories, June 2013
Millennials more likely to use mobile devices for music
Figure 7: Attitudes to in-vehicle electronics and accessories, Millennials vs. Generation X vs. Baby Boomers, June 2013
What we think

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Issues and Insights
Should automakers simply focus tech developments on male drivers?
The issues
The implications
Where is the field of engagement for women?
The issues
The implications

Trend Applications
Trend: Make it Mine
Trend: Who Needs Humans?
Mintel Futures: Access Anything, Anywhere

Market Drivers
Key points
Legislative bans of cellular usage could positively impact in-car electronics
Figure 8: State laws on use of cellphones and texting while driving, Alabama-Montana, 2013
Figure 9: State laws on use of cellphones and texting while driving, Nebraska-Wyoming, 2013
Proposed rules for touchscreen displays could negatively impact in-car electronic makers
Car sales positively impact in-car electronics, specifically factory-installed systems
Figure 10: U.S. unit sales of new vs. used vehicles, 2007-12
Aging U.S. vehicle fleet provides opportunity for aftermarket electronic providers
Figure 11: Average age of cars, light trucks, and total light vehicles, 2002-13
Despite drop in miles driven, commute times remain high and most drivers drive alone, to the benefit of in-car electronic makers
Figure 12: U.S. worker driver commute time, 2011

Factory-installed In-car Communications and Entertainment
Key points
Factory-installed infotainment systems, touchscreens, and integrated steering wheel controls explode in popularity
General Motors Company
OnStar
Figure 13: OnStar’s new look, 2013
Chevrolet MyLink; Buick/GMC Intellilink
Figure 14: Chevrolet MyLink, 2013
Cadillac CUE
Figure 15: Cadillac CUE, 2013
Ford Motor Company
SYNC
SYNC Services:
SYNC AppLink:
Figure 16: Ford SYNC, 2013
MyFord/MyLincoln Touch
Figure 17: MyFord Touch, 2013
Toyota Motor Corporation
Toyota Entune/Lexus Enform
Safety Connect
Figure 18: Toyota Entune, 2013
Chrysler Group, LLC.
Uconnect
Uconnect Touch
Figure 19: Uconnect touch, 2013
Uconnect Access
BLUE&ME
Hyundai Motor Company
Blue Link
Figure 20: Hyundai Blue Link, 2013
Volkswagen Group
Audi Multi Media Interface (MMI)
Figure 21: Audi MMI, 2013
Audi Connect
Volkswagen Media Device Interface MDI
Volkswagen Car-Net
Kia Motors
UVO
UVO eServices
Figure 22: Kia UVO eServices, 2013
BMW Group
iDrive
Figure 23: BMW iDrive, 2013
ConnectedDrive
BMW Assist
Daimler AG
Cockpit Management and Data System (COMAND)
mbrace

Aftermarket In-car Communications and Entertainment
Key points
Aftermarket suppliers step into smartphone interoperability and telematics services
OnStar Corporation
Verizon Telematics, Inc.
Garmin International, Inc.
TomTom Nv
MiTAC Digital Corporation (Magellan)

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