US Craft Beer Market Size and Share 2014

The leading purchase driver among craft beer drinkers is style, pointing to a more discerning consumer base. This focus on style and flavor is a major element that differentiates a craft beer drinker from the rest, and points to the future of beer in the US. Whereas consumers used to have to turn to imports for flavor variety, the expansion of craft breweries with interesting flavor offerings has opened the domestic market to experimentation.
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