Monday, 25 March 2013

Scooters and Mopeds US December 2012 | Available on include new market research report"Scooters and Mopeds - US - December 2012 " to its huge collection of research reports.

US Scooters and Mopeds Market

The scooter and moped market has benefited from the increase in gas prices since the start of the recession in 2008. This may not be enough to expand this market in the U.S. significantly, but has generated interest among consumers who had previously never considered them or just seen them as a recreational or lifestyle vehicle.”

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What you need to know
Data sources
Consumer survey data
Abbreviations and terms

Market factors
Rise in fuel prices creating opportunity for scooter/moped makers
Figure 1: U.S. regular conventional retail gasoline prices, third week in November, 2002-12
Americans driving cars less, providing opportunity for scooters/mopeds
Figure 2: Consumer vehicle miles traveled, all U.S. roads and streets, 1998-2011
Electric scooters will help drive future scooter/moped sales
The consumer
Most people do not own scooters/mopeds; scooter penetration higher
Figure 3: Scooter and moped ownership, new or used, by gender, September 2012
Majority of scooter/moped owners prefer riding weekly
Figure 4: Frequency of riding scooter/moped, by gender, September 2012
Male scooter/moped owners more likely than women to buy for long travel
Figure 5: Reasons for purchasing a scooter/moped, by gender, September 2012
Owners purchase, and then use, scooters/mopeds for fun, errands
Figure 6: Reasons for purchasing a scooter/moped and what the scooter/moped is used for now, September
Performance, price, fuel economy top factors influencing purchase
Figure 7: Factors influencing scooter/moped purchasing, by gender, September 2012
When scooter/moped owners evangelize about vehicles, they praise gas savings
Figure 8: How consumers would recommend scooters/mopeds to friends, by gender, September 2012
What we think

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