Tuesday, 22 January 2013

Global Mining Survey 2013-2014 - New Market Research Report On ResearchMoz.us

ResearchMoz.us include new market research report"Global Mining Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Mining Industry " to its huge collection of research reports. Global Mining Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Mining Industry” is a new report by ICD Research that analyzes how global mining industry companies' marketing expenditure, business strategies, and practices are set to change in 2013-2014. This report provides data and analysis on category-level spending outlooks, budgets, marketing expenditure trends, business challenges, and investment opportunities of leading purchase decision makers in the global mining industry. The report also identifies future growth of buyers and suppliers, MandA, capital expenditure, staff hiring and key factors for marketing agency selection in the global mining industry. This report not only grants access to the opinions and strategies of business decision makers and competitors in the global mining industry, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and sizes.

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading global mining industry executives. The report provides data and analysis on global mining industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global mining industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within global mining industry. The report also identifies global mining industry buyers' and suppliers' future growth, MandA and investment expectations.Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global mining industry.

What is the current market landscape and what is changing?

The average size of annual marketing budgets of mining industry suppliers was recorded at US$3.3 million in 2012, and has decreased to US$2.5 million in 2013. Mining suppliers that operate in Asia-Pacific have the highest average budgets of US$4.5 million in 2013.

What are the key drivers behind recent market changes?

'Market uncertainty', 'falling demand', 'responding to pricing pressure' and 'retention or recruitment of skilled staff' are identified by respondents as the pressing business concerns in the global mining industry. Among buyers, 50% of respondents rate 'market uncertainty' as the important business concern in 2013, while 42% highlight 'falling demand'. Among suppliers, 'market uncertainty' and 'responding to pricing pressure' are considered the significant business challenges in 2013, according to 57% and 36% of respondents respectively.

For More Information, Please Visit@ Global Mining Market

What makes this report unique and essential to read?

“Global Mining Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Mining Industry” is a new report by ICD Research that analyzes how mining industry companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014. This report provides the current size of the marketing and advertising budgets of global mining industry suppliers and how spending will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of global mining industry buyers and suppliers and MandA activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.”

Key Features and Benefits

  • Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.
  • Drive revenues by understanding future product investment areas and key growth regions.
  • Uncover key challenges and opportunities, and identify key actions required to maintain and win buyer business. 
  • Formulate effective sales and marketing strategies by identifying how suppliers' marketing budgets are changing and the direction of spend in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs. 
  • Secure stronger customer relationships by understanding the behaviour and changing strategies of industry suppliers.
Key Market Issues

  • 'Market uncertainty' and 'responding to pricing pressure' are considered the significant business challenges by global mining industry supplier respondents in 2013.
  • 'Market uncertainty', 'responding to pricing pressure', and 'falling demand' are identified as leading business concerns by respondents from companies with leading operations in North America, Europe, and Asia-Pacific.
  • Buyers consider the need to 'work harder to reduce costs', 'innovate products' and 'reduce prices' to be actions suppliers should demonstrate to secure business.
  • 'Market uncertainty', 'retention or recruitment of skilled staff', and 'falling demand' are identified as leading business concerns by respondents from small and large companies.
  • The most important actions identified by senior-level respondents are to 'innovate product', 'engage in partnerships to optimize working capital and reduce costs', and 'demonstrate better ROI'.

Key Highlights

  • The average size of annual marketing budgets of global mining industry supplier respondents in 2013 is US$2.5 million. In 2012 and 2011, the average annual marketing budgets were recorded at US$3.3 and US$1.7 million respectively. This implies that marketing budgets are set to decrease considerably in 2013. 
  • A comparison of global marketing budgets by operating region shows that global mining industry suppliers from companies that operate in Asia-Pacific have the highest average budgets of US$4.5 million in 2013. Respondents with leading operations in North America and the Rest of the World have the next-largest average budgets estimated at US$2.4 million and US1.0 million respectively.
  • ICD Research's industry survey revealed that, on average, the marketing budgets of global mining industry suppliers are projected to increase by 6.9% in 2013. In contrast, the expected levels of increase in average marketing budgets have mostly remained unchanged compared to 2012.
  • Global mining industry supplier respondents project to increase their investments in media channels such as 'online portals' and 'social media and networking sites'. 
  • 'Web design and development', 'branding and imaging', and 'direct marketing' agencies are considered important amendments to marketing activities in 2013."
Table Of Contents

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Mining Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Executive Summary

3 Global Mining Industry Dynamics
3.1 Revenue Growth Projections in the Global Mining Industry
3.1.1 Revenue growth projections by company type
3.1.2 Revenue growth projections by region
3.1.3 Revenue growth projections by turnover
3.1.4 Revenue growth projections by senior level respondents
3.2 Future Developments in Business Structure in the Global Mining Industry
3.2.1 Future developments by buyers
3.2.2 Future developments by suppliers
3.2.3 Future developments by region
3.2.4 Future developments by turnover
3.2.5 Future developments by senior level respondents
3.3 Change in Leading Company Strategies in the Global Mining Industry
3.3.1 Change in leading company strategies by buyers
3.3.2 Change in leading company strategies by suppliers
3.3.3 Change in leading company strategies by region
3.3.4 Change in leading company strategies by turnover
3.4 Merger and Acquisition Activity Projections in the Global Mining Industry
3.4.1 Merger and acquisition activity projections by buyers
3.4.2 Merger and acquisition activity projections by suppliers
3.4.3 Merger and acquisition activity projections by region
3.4.4 Merger and acquisition activity projections by company turnover
3.5 Capital Expenditure Projections: Global Mining Industry
3.5.1 Projection of capital expenditure by buyers
3.5.2 Projection of capital expenditure by suppliers
3.5.3 Projection of capital expenditure by region
3.5.4 Projection of capital expenditure by company turnover
3.6 Planned Change in Staff Recruitment in the Global Mining Industry
3.6.1 Planned change in staff recruitment by buyers
3.6.2 Planned change in staff recruitment by suppliers
3.6.3 Planned change in staff recruitment by region
3.6.4 Planned change in staff recruitment by company turnover

See All Latest Market Research Reports@ http://www.researchmoz.us/report.html

4 Global Mining Industry Market Growth Outlook
4.1 Global Mining Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Mining Industry: Growth Projections in Developed Countries
4.2.1 Growth projections in developed countries by buyers
4.2.2 Growth projections in developed countries by suppliers
4.2.3 Growth projections in developed countries by region
4.2.4 Growth projections in developed countries by company turnover

5 Threats and Opportunities for the Global Mining Industry
5.1 Global Mining Industry: Leading Business Concerns for 2013-2014
5.1.1 Leading business concerns for 2013-2014 by company type
5.1.2 Leading business concerns for 2013-2014 by region
5.1.3 Leading business concerns for 2013-2014 by company turnover
5.2 Global Mining Industry: Key Supplier Actions to Maintain and Win Buyer Business
5.2.1 Actions to maintain and secure buyer business by buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by purchasing decision authority

6 Global Mining Industry Suppliers' Marketing Expenditure Activity
6.1 Annual Marketing Budgets - Global Mining Industry Suppliers
6.1.1 Annual marketing budgets by suppliers
6.1.2 Annual marketing budgets by region
6.1.3 Annual marketing budgets by company turnover
6.2 Global Mining Industry - Planned Change in Marketing Expenditure Levels
6.2.1 Planned change in marketing expenditure levels by suppliers
6.3 Global Mining Industry: Future Investment by Media Channel
6.3.1 Future investment by media channel by suppliers
6.3.2 Future investment by media channel by region
6.3.3 Planned change in marketing expenditure by company turnover
6.4 Global Mining Industry - Suppliers' Future Investment in Marketing and Sales
6.4.1 Planned investment in marketing and sales technologies by suppliers
6.4.2 Planned investment in marketing and sales technologies by region
6.4.3 Planned investment in marketing and sales technologies by turnover

7 Global Mining Industry 2013 - Marketing and Sales Behaviors and Strategies
7.1 Global Mining Industry 2013 - Key Marketing Aims of Suppliers
7.1.1 Key marketing aims of suppliers
7.1.2 Key marketing aims of suppliers by region
7.1.3 Key marketing aims of suppliers by company turnover
7.1.4 Key marketing aims of suppliers by revenue growth expectations
7.2 Global Mining Industry - Key Amendments to Marketing Agencies in 2013
7.2.1 Key amendments to marketing agencies by suppliers
7.2.2 Key amendments to marketing agencies by region
7.2.3 Key amendments to marketing agencies by company turnover
7.3 Global Mining Industry - Critical Factors for Choosing a Marketing Agency
7.3.1 Critical factors for choosing a marketing agency by region
7.3.2 Critical factors for choosing a marketing agency by company turnover

8 Appendix
8.1 Global Mining Industry Survey Results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer



Contact: sales@researchmoz.us for further information. 
Posted by at
Labels: , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)