The Future of Travel and Tourism in Italy to 2016

ResearchMoz.us include new market research report"The Future of Travel and Tourism in Italy to 2016 " to its huge collection of research reports. The report provides detailed market analysis, information and insights, including:

• Historic and forecast tourist volumes covering the entire Italian travel and tourism industry
• Detailed analysis of tourist spending patterns in Italy
• The total, direct and indirect tourism output generated by each sector within the Italian travel and tourism industry
• Employment and salary trends for various sectors in the Italian travel and tourism industry, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
• Detailed market classification across each sector with analysis using similar metrics 
• Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary

Italy was ranked fifth by the United Nations World Tourism Organization (UNWTO) in terms of inbound tourist arrivals and international tourist receipts. While the country experienced a decline in domestic tourism in 2011, inbound tourism continued to boom. Inbound tourism growth remained strong through the 2008 financial crisis and has remained robust even through the current debt crisis faced by the country, a testimony to Italys popularity among international travelers. Outbound tourism also rebounded after a minor downturn in 2009 to record positive growth during the review period.

Scope

This report provides an extensive analysis related to tourism demands and flows in Italy: 

• It details historic values for the Italian tourism industry for 20072011, along with forecast figures for 20122016 
• It provides comprehensive analysis of travel and tourism demand factors with values for both the 20072011 review period and the 20122016 forecast period
• The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Italy
• It provides employment and salary trends for various categories of the travel and tourism industry 
• It provides a comprehensive analysis of the airline, hotel, car rental and travel intermediaries industries with values for both the 20072011 review period and the 20122016 forecast period

Reasons To Buy

• Take strategic business decisions using historic and forecast market data related to Italian travel and tourism industry
• Understand the demand-side dynamics within the Italian travel and tourism industry, along with key market trends and growth opportunities
• Identify the spending patterns of domestic, inbound and outbound tourists by individual categories.
• Analyze key employment and compensation data related to the travel and tourism industry in Italy

Key Highlights

• Italy was ranked fifth by the United Nations World Tourism Organization (UNWTO) in terms of inbound tourist arrivals and international tourist receipts.
• Italys inbound tourist arrival numbers remained robust despite the global financial meltdown in 2008 and the current debt crisis that is gripping Italy and the EU. Inbound tourist arrivals increased from 71.2 million in 2007 to 75.4 million in 2011, at a CAGR of 1.46%. Europe continues to be the largest source of inbound tourists with 68.6 million arrivals in 2011, followed by North America with 3.4 million.
• Italy has a rich cultural and artistic legacy, which is reflected in the monumental churches, forts and castles, historical residences with gardens, archives and libraries, historical cities and towns, museums and archaeological sites, and convents located across the country.
• Italy is a famous destination for tourists seeking cultural heritage tourism, as it has more UNESCO World Heritage Sites than any other listed country. Rome, Florence, Assisi, Venice, Siena, Pisa, Naples and Turin are its most renowned cities for art.
• The Italian Government authority responsible for tourism is the Department for Development and Competitiveness of Tourism at the Prime Ministers Office, and is under the authority of the Minister of Tourism.
• The accommodation sector accounted for the largest share of domestic tourist expenditure (46.2%) in 2011, followed by retail with 18.3% and foodservice with 16.9%.
• The hotel market in Italy was negatively impacted by the debt crisis in the Eurozone. In 2009 its total revenue, including room revenue and non-room revenue, registered a decline of 10.5% compared to 2008, while revenue per available room (RevPAR) declined at a rate of 13.3%. However, the market recovered quickly with an improvement in global economic conditions.
• Italy is ranked 30th for its air transport infrastructure by the World Economic Forum, in its Travel & Tourism Competitiveness Report 2011.
• The Italian hotel sector is the second biggest hotel network in the world. It is second only to the US, and remains a leader in Europe and the Mediterranean region.

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Table Of Contents

1 Executive Summary

2 Introduction

2.1 What is this Report About?

2.2 Definitions

2.3 Methodology

3 Travel and Tourism in Italy

3.1 Key Trends and Issues

3.1.1 Key trends

3.1.2 Barriers to tourism

3.1.3 Tourism attractions

3.1.4 Accessibility

3.1.5 Government expenditure

3.2 Tourism SWOT

3.2.1 Overview of the tourism sector in Italy

3.2.2 Strengths

3.2.3 Weaknesses

3.2.4 Opportunities

3.2.5 Threats

3.3 Tourism Demand Factors

3.3.1 Typical holiday entitlement of employees per annum by type

3.3.2 Total population by age

3.3.3 Male population by age

3.3.4 Female population by age

3.3.5 Number of households

3.3.6 Mean household income

3.4 Tourism Market Indicators

3.4.1 Number of trips by season

3.4.2 Number of trips by residents

3.4.3 Average length of tourist trips

3.4.4 Average national tourism expenditure per day of trip

3.4.5 Percentage of total resident income spent on tourism

3.4.6 Total national tourism expenditure by tourist destination

3.4.7 Total national tourism expenditure by category

4 Domestic Tourism in Italy

4.1 Key Trends and Issues

4.1.1 Key trends

4.1.2 Barriers to tourism

4.1.3 Tourist attractions

4.2 Domestic Tourism Flows

4.2.1 Number of trips by purpose of visit

4.2.2 Number of overnight stays for domestic trips

4.3 Domestic Tourism Expenditure

4.3.1 Total domestic tourist expenditure

4.3.2 Domestic tourist expenditure on accommodation

4.3.3 Domestic tourist expenditure on entertainment and sightseeing

4.3.4 Domestic tourist expenditure on foodservice

4.3.5 Domestic tourist expenditure on retail

4.3.6 Domestic tourist expenditure on transportation

4.3.7 Domestic tourist expenditure on travel intermediation

4.3.8 Domestic tourist expenditure on other categories

4.3.9 Average expenditure per domestic tourist by category

4.4 Domestic Tourism Forecast

5 Inbound Tourism to Italy

5.1 Key Trends and Issues

5.1.1 Key trends

5.1.2 Barriers to tourism

5.1.3 Tourist attractions

5.2 Inbound Tourism Flows

5.2.1 International arrivals by region of origin – Africa

5.2.2 International arrivals by region of origin – Asia-Pacific

5.2.3 International arrivals by region of origin – Europe

5.2.4 International arrivals by region of origin – Middle East

5.2.5 International arrivals by region of origin – North America

5.2.6 International arrivals by region of origin – South and Central America

5.2.7 International arrivals by purpose of visit

5.3 Inbound Tourism Expenditure

5.3.1 Total expenditure of inbound tourists

5.3.2 Inbound tourist accommodation expenditure

5.3.3 Inbound tourist expenditure on entertainment and sightseeing

5.3.4 Inbound tourist expenditure on foodservice

5.3.5 Inbound tourist retail expenditure

5.3.6 Inbound tourist expenditure on transportation

5.3.7 Inbound tourist expenditure on travel intermediation

5.3.8 Inbound tourist expenditure on other categories

5.3.9 Average international tourist expenditure by category

5.4 Inbound Tourism Forecast

6 Outbound Tourism from Italy

6.1 Key Trends and Issues

6.1.1 Key trends

6.1.2 Barriers to tourism

6.1.3 Tourist attractions

6.2 Outbound Tourism Flows

6.2.1 International departures to Africa

6.2.2 International departures to Asia-Pacific

6.2.3 International departures to Europe

6.2.4 International departures to the Middle East

6.2.5 International departures to North America

6.2.6 International departures to South and Central America

6.2.7 International departures by purpose of visit

6.2.8 Number of overnight stays on international trips

6.3 Outbound Tourism Expenditure

6.3.1 Total spending of outbound tourists

6.3.2 Spending pattern of outbound tourists on accommodation

6.3.3 Spending pattern of outbound tourists on entertainment and sightseeing

6.3.4 Spending pattern of outbound tourists on foodservice

6.3.5 Spending pattern of outbound tourists on retail

6.3.6 Spending pattern of outbound tourists on transportation

6.3.7 Spending pattern of outbound tourists on travel intermediation

6.3.8 Spending pattern of outbound tourists on other categories

6.3.9 Average overseas expenditure per resident by category

6.4 Outbound Tourism Forecast

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7 Tourism Economics in Italy

7.1 Five-Year Review

7.1.1 Value of tourism

7.1.2 Output by category

7.1.3 Tourism balance of payments

7.1.4 Growth drivers

7.2 Tourism Output

7.2.1 Total tourism output by category

7.2.2 Direct tourism output by category

7.2.3 Indirect tourism output by category

7.3 Tourism Employment

7.3.1 Total tourism employment by category

7.3.2 Total tourism employment as a percentage of total employment

7.3.3 Direct tourism employment by category

7.3.4 Direct tourism employment as a percentage of total employment

7.3.5 Indirect tourism employment by category

7.3.6 Indirect tourism employment as a percentage of total employment

7.4 Tourism Output per Employee

7.4.1 Total tourism output generated per employee by category

7.4.2 Direct tourism output generated per employee by category

7.4.3 Indirect tourism output generated per employee by category

7.5 Tourism Employee Compensation

7.5.1 Average salary by category

7.5.2 Total gross income generated by total tourism employment by category

7.6 Five-Year Forecast

7.6.1 Value of tourism

7.6.2 Output by category

7.6.3 Tourism balance of payments

7.6.4 Growth drivers

8 Airlines in Italy

8.1 Key Trends and Issues

8.1.1 Key trends

8.1.2 Market size and forecast

8.1.3 Growth drivers

8.2 Key Performance Indicators

8.2.1 Seats available

8.2.2 Seats sold by carrier type – business travel

8.2.3 Seats sold by carrier type – leisure travel

8.2.4 Load factor by carrier type

8.2.5 Passenger kilometers available by carrier type

8.2.6 Revenue-generating passenger kilometers by carrier type

8.2.7 Revenue per passenger by carrier type

8.2.8 Total revenue by carrier type

8.3 Competitive Landscape

8.3.1 Leading operators

8.3.2 Major routes

8.3.3 Competitive strategy

8.4 Company Profile: Alitalia – Compagnia Aerea Italiana SpA

8.4.1 Alitalia – Compagnia Aerea Italiana SpA – company overview

8.4.2 Alitalia – Compagnia Aerea Italiana SpA – main services

8.4.3 Alitalia – Compagnia Aerea Italiana SpA – key competitors

8.4.4 Alitalia – Compagnia Aerea Italiana SpA – key employees

8.5 Company Profile: Meridiana fly SpA

8.5.1 Meridiana fly SpA – company overview

8.5.2 Meridiana fly SpA – business description

8.5.3 Meridiana fly SpA – main services

8.5.4 Meridiana fly SpA – history

8.5.5 Meridiana fly SpA – SWOT analysis

8.5.6 Meridiana fly SpA – strengths

8.5.7 Meridiana fly SpA – weaknesses

8.5.8 Meridiana fly SpA – opportunities

8.5.9 Meridiana fly SpA – threats

8.5.10 Meridiana fly SpA – key competitors

8.5.11 Meridiana fly SpA – key employees

8.6 Company Profile: Blue Panorama Airlines SpA

8.6.1 Blue Panorama Airlines SpA – company overview

8.6.2 Blue Panorama Airlines SpA – main services

8.6.3 Blue Panorama Airlines SpA – key competitors

8.6.4 Blue Panorama Airlines SpA – key employees

8.7 Company Profile: Air Italy SpA

8.7.1 Air Italy SpA – company overview

8.7.2 Blue Panorama Airlines SpA – main services

8.7.3 Air Italy SpA – key competitors

8.7.4 Air Italy SpA – key employees

9 Hotels in Italy

9.1 Key Trends and Issues

9.1.1 Key trends

9.1.2 Market size and forecast

9.1.3 Key locations

9.1.4 Growth drivers

9.2 Key Performance Indicators

9.2.1 Establishments by hotel category

9.2.2 Available rooms by hotel category

9.2.3 Room occupancy rate by hotel category

9.2.4 Room nights available by hotel category

9.2.5 Room nights occupied by hotel category

9.2.6 Average revenue per available room by hotel category

9.2.7 Revenue per occupied room by hotel category

9.2.8 Total revenue per available room by hotel category

9.2.9 Total revenue by hotel category and customer types

9.2.10 Guests by hotel category and customer type

9.3 Competitive Landscape

9.3.1 Leading operators

9.3.2 Brand presence in key locations

9.3.3 Competitive strategy

9.4 Company Profile: Jolly Hotels SpA

9.4.1 Jolly Hotels SpA – company overview

9.4.2 Jolly Hotels SpA – main services

9.4.3 Jolly Hotels SpA – key competitors

9.4.4 Jolly Hotels SpA – key employees

9.5 Company Profile: Baglioni Hotels SpA

9.5.1 Baglioni Hotels SpA – company overview

9.5.2 Baglioni Hotels SpA – main services

9.5.3 Baglioni Hotels SpA – key competitors

9.5.4 Baglioni Hotels SpA – key employees

9.6 Company Profile: UNA Hotels & Resorts

9.6.1 UNA Hotels & Resorts – company overview

9.6.2 UNA Hotels & Resorts – main services

9.6.3 UNA Hotels & Resorts – key competitors

9.6.4 UNA Hotels & Resorts – key employees

9.7 Company Profile: Boscolo Hotels SpA

9.7.1 Boscolo Hotels SpA – company overview

9.7.2 Boscolo Hotels SpA – main services

9.7.3 Boscolo Hotels SpA – key competitors

9.7.4 Boscolo Hotels SpA – key employees

9.8 Company Profile: Accor Hospitality Italia SRL

9.8.1 Accor Hospitality Italia SRL – company overview

9.8.2 Accor Hospitality Italia SRL – main services

9.8.3 Accor Hospitality Italia SRL – key competitors

9.8.4 Accor Hospitality Italia SRL – key employees

10 Car Rental in Italy

10.1 Key Trends and Issues

10.1.1 Key trends

10.1.2 Market size and forecast

10.1.3 Key locations

10.1.4 Growth drivers

10.2 Key Performance Indicators

10.2.1 Market value by customer type and rental location

10.2.2 Fleet size

10.2.3 Rental occasions

10.2.4 Rental days

10.2.5 Average rental length

10.2.6 Utilization rate

10.2.7 Average revenue per day

10.3 Competitive Landscape

10.3.1 Leading operators

10.3.2 Brand presence in key locations

10.3.3 Competitive strategy

10.4 Company Profile: Maggiore Rent SpA

10.4.1 Maggiore Rent SpA – company overview

10.4.2 Maggiore Rent SpA – main services

10.4.3 Maggiore Rent SpA – key competitors

10.4.4 Maggiore Rent SpA – key employees

10.5 Company Profile: Savarent SpA

10.5.1 Savarent SpA – company overview

10.5.2 Savarent SpA – main services

10.5.3 Savarent SpA – key competitors

10.5.4 Savarent SpA – key employees

10.6 Company Profile: ALD Automotive Italy

10.6.1 ALD Automotive Italy – company overview

10.6.2 ALD Automotive Italy – main services

10.6.3 ALD Automotive Italy – key competitors

10.6.4 ALD Automotive Italy – key employees

10.7 Company Profile: Sixt Italy

10.7.1 Sixt Italy – company overview

10.7.2 Sixt Italy – main services

10.7.3 Sixt Italy – key competitors

10.7.4 Sixt Italy – key employees

10.8 Company Profile: Europcar Italia SpA

10.8.1 Europcar Italia SpA – company overview

10.8.2 Europcar Italia SpA – main services

10.8.3 Europcar Italia SpA – key competitors

10.8.4 Europcar Italia SpA – key employees

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11 Travel Intermediaries in Italy

11.1 Key Trends and Issues

11.1.1 Key trends

11.1.2 Market size and forecast

11.1.3 Online vs. in-store

11.1.4 Growth drivers

11.2 Key Performance Indicators

11.2.1 Market value by product type

11.2.2 Online revenues by type of intermediary or provider

11.2.3 Online revenues by type of tourist

11.2.4 In-store revenues by type of intermediary

11.2.5 In-store revenues by type of tourist

11.2.6 Travel agent revenues from domestic tourism by sales channel

11.2.7 Travel agents’ revenues from international tourism by sales channel

11.2.8 Tour operator revenues from domestic tourism by sales channel

11.2.9 Tour operator revenues from international tourism by sales channel

11.2.10 Other intermediaries revenues from domestic tourism by sales channel

11.2.11 Other intermediaries revenues from international tourism by sales channel

11.3 Competitive Landscape

11.3.1 Leading operators

11.3.2 Competitive strategy

11.4 Company Profile: Welcome Travel Group SpA

11.4.1 Welcome Travel Group SpA – company overview

11.4.2 Welcome Travel Group SpA – main services

11.4.3 Welcome Travel Group SpA – key competitors

11.4.4 Welcome Travel Group SpA – key employees

11.5 Company Profile: Bluvacanze SpA

11.5.1 Bluvacanze SpA – company overview

11.5.2 Bluvacanze SpA – main services

11.5.3 Bluvacanze SpA – key competitors

11.5.4 Bluvacanze SpA – key employees

11.6 Company Profile: Bravo Geo Net SpA

11.6.1 Bravo Geo Net SpA – company overview

11.6.2 Bravo Geo Net SpA – main services

11.6.3 Bravo Geo Net SpA – key competitors

11.7 Company Profile: Uvet American Express Corporate Travel SpA

11.7.1 Uvet American Express Corporate Travel SpA – company overview

11.7.2 Uvet American Express Corporate Travel Spa – main services

11.7.3 Uvet American Express Corporate Travel SpA – key competitors

11.7.4 Uvet American Express Corporate Travel SpA – key employees

11.8 Company Profile: eDreams Italy

11.8.1 eDreams Italy – company overview

11.8.2 eDreams Italy – main services

11.8.3 eDreams Italy – key competitors

11.8.4 eDreams Italy – key employees

12 Appendix

12.1 Methodology

12.2 Contact Us

12.3 About Timetric

12.4 Disclaimer

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