The Hong Kong life insurance segment grew at a compound annual growth rate (CAGR) of 13.3% in 2013 during the review period. The growth was driven by rising consumer awareness, favorable regulation, product innovation and marketing campaigns. The life segment accounted for 85.7% of the Hong Kong insurance industry’s gross written premium in 2013. Consumers’ low risk-bearing capacity encouraged them to invest in whole life and endowment products instead of unit-linked products, which are highly exposed to market conditions. These categories’ growth was also a result of rising acceptance of these products due to insurers’ marketing campaigns, which encouraged traditional products as an investment vehicle during the economic downturn. The life segment is expected to grow at a projected forecast period CAGR of 7.5% in 2018 over the forecast period Browse Full Report @ http://www.researchmoz.us/life-insurance-in-hong-kong-key-trends-and-opportunities-to-2018-report.html
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