Whilst the consumer has long sought to be treated as an individual and not simply as a collective, there remains an opportunity for retailers to further tailor their offerings to their customers’ individual needs. Further development of digital technology, such as smartphone apps, is likely to make this more possible, as it will allow retailers to engage more directly with their shopper and create a truly personalised service. Browse Full Report @ http://www.researchmoz.us/loyalty-to-retailers-uk-november-2014-report.html
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