ResearchMoz.us include new market research report "DIY Retailing - Germany - May 2013 Market Research " to its huge collection of research reports.
Households faced with the addition of
new subsidies on their energy bills provide a market for DIY retailers
to tap. Energy-saving products and services, such as home insulation,
smart meters and energy-saving advice, can be bundled and marketed by
DIY retailers.
This report series covers the 19
leading economies of Europe. In total these countries account for around
95% of all European retail sales, excluding Russia. The focus of the
report is the DIY superstores, because these are now the dominant
players in the sector. In many markets, core DIY – paint, wallpaper,
screws, tools etc. – is now a small part of the DIY sector proposition.
Many of the large European DIY retailers are broad-range
home-improvement stores with substantial gardening ranges.
Table of content
Executive Summary
What we think
Report Scope and Technical Notes
Defining DIY
New format, new content
Definitions
Consumer spending – About Mintel’s market size
Retail sector
Financial definitions
Sales per stores, sales per sq m
VAT
Figure 1: European VAT rates, 2010-13
Abbreviations
Country codes
Figure 2: List of country codes
Spending and Inflation
Key points
Mintel’s market size: Spending growth slows
Figure 3: Germany: Mintel’s estimated DIY market size (incl. VAT), 2008-12
Figure 4: Germany: Breakdown by product category of Mintel’s DIY market size, 2012
Figure 5: Germany: Spending on DIY-related goods per capita (incl. VAT), 2008-12
Spending breakdown: Gardening hit in 2012
Figure 6: Germany: Consumer spending (incl. VAT), 2008-12
Inflation
Figure 7: Germany: Harmonised index of consumer prices: Annual % change, Sep 2012-Feb 2013
Volatile energy prices provide opportunities?
Figure 8: Germany: Harmonised indices of consumer prices, Annual % change, January 2011-March 2013
Channels of Distribution
Key points
Specialists dominate
Figure 9: Germany: Estimated distribution of spending on DIY-related goods, 2012
Figure 10: Germany: Lidl.de’s DIY homepage, April 2013
Figure 11: Germany: Otto.de’s DIY homepage, April 2013
Specialists’ share of spending
Figure 12: Germany: DIY specialists sector sales as percentage of Mintel’s DIY market size, 2008-12
Sector Size and Forecast
Key points
Economic outlook
Figure 13: Germany: Consumer confidence levels, May 2012-April 2013
Figure 14: Germany: GDP growth: Quarter-on-quarter, real terms, Q1 2011-Q4 2012
Specialists’ sales and forecasts
Figure 15: Germany: Retail sales, excl. VAT, 2008-13
Figure 16: Retail sales forecasts, excl. VAT, 2014-18
Enterprise, outlet and employee numbers
Figure 17: Germany: Number of enterprises, outlets and persons
employed (full-time equivalents) in the DIY/hardware specialists sector,
2008-10
Leading Specialists – Financials and Outlets
Key points
Heavily internationalised
Figure 18: Germany: Leading DIY retailers’ international store portfolios, 2010-12
Rewarding quality
Competing on similar propositions
Gaining from trade
Multichannel moves
Building scale
Figure 19: Germany: Leading DIY specialists, net revenues, 2010-12
Figure 20: Germany: Leading DIY specialists, outlet numbers, 2010-12
Figure 21: Germany: Leading DIY specialists, annual sales per outlet, 2010-12
Leading Specialists – Market Shares
Figure 22: Leading DIY specialists’ market shares, 2010-12
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