ResearchMoz.us include new market research report" UK - Cakes and Cake Bars - Market Research Report May 2013" to its huge collection of research reports.
Around one in four users would like to
see more individual portions of cakes, suggesting the market could tap
more effectively into the popular impulse occasions through single packs
and greater visibility in impulse channel and aisles, effectively
leveraged by cereal bars and breakfast biscuits.
Some questions answered in this report include:
- What can cakes and cake bars learn from rival treat categories?
- Do healthier options resonate in the cake and cake bars market?
- How can cake brands combat low penetration among under-25s?
- How can flavour innovation support interest in the price-led market?
TABLE OF CONTENT
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Introduction
Definitions
Abbreviations
Executive Summary
The market
Figure 1: UK retail sales and forecast of cakes and cake bars, by value, 2007-17
Segment performance
Figure 2: Trends in UK retail sales of cakes and cakes bars, by segment, value and volume, 2011-12
Market factors
Competition from alternative snacks and home baking
Market opportunities lie in creating more healthy choices
Companies, brands and innovation
Market share
Figure 3: Brand shares in the cakes and cake bars market, by value and volume, 2012*
NPD activity
The consumer
Types of cakes/cake bars purchased or eaten
Figure 4: Types of cakes/cake bars bought or eaten in the past six months, March 2013
Choice factors – nutritional/ingredients
Figure 5: Nutritional and ingredient-based factors that would influence choice of cake and cake bars, March 2013
Choice factors - other
Figure 6: Non-nutritional and ingredient-based factors that would influence choice of cake and cake bars, March 2013
Attitudes towards cakes and cake bars
Figure 7: Attitudes towards cakes and cake bars, March 2013
Barriers to buying cake and cake bars
Figure 8: Barriers to buying cake and cake bars, March 2013
What we think
Issues in the Market
What can cakes and cake bars learn from rival treat categories?
Do healthier options resonate in the cake and cake bars market?
How can cake brands combat low penetration among under-25s?
How can flavour innovation support interest in the price-led market?
Trend Application
Trend: Perfecting the Details
Trend: FSTR and HYPR
Mintel Futures: Human
Market Drivers
Key points
Competitive pressures from alternative snacks
Figure 9: Household purchased quantities of selected food categories, by type, % change, 2006-11 and 2010-11
Figure 10: Performance of selected markets competing with cakes and cake bars, 2008-12
Cupcakes mania shows no signs of abating
Popularity of home baking
Health and obesity concerns restrict cake consumption
Smaller households pose a threat to cake and cake bars
Figure 11: Trends and projections in UK households, by size, 2007-17
Price sensitivity heightened by widespread weak consumer confidence
Figure 12: Average annual price indices for cakes and biscuits, 2007-11
Money-saving deals attract hard-pressed consumers
Figure 13: Monthly consumer confidence index, January 2008-December 2012
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