Thursday, 18 July 2013

Analgesics Market in US include new market research report "Analgesics Market in US 2013" to its huge collection of research reports.

Product recalls from major brands have plagued the market for OTC analgesic remedies, causing consumers to turn to private label brands, external ways to treat pain, and alternative remedies. Brands can consider various new product innovations as well as using social media to connect with consumers.

Issues and Insights
How to help brands differentiate from private label products
The issues
The implications
Limited category brand innovation
The issues
The implications
Consumers concerned about using orally ingested products
The issues
The implications
Internal analgesic liquids experience very low penetration and sales/market share. How can brands increase usage of this format?
The issues
The implications

Trend Applications
Trend: Accentuate the Negative
Figure 6: Johnson & Johnson, “For all you love,” 2013
Trend: Return to the Experts
Mintel Futures: Generation Next
Figure 7: Prevalence of obesity among children and teens aged 2-19, 1971-2010

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