The continued rises in average incomes, increasing numbers of middle-class consumers and changing lifestyles, such as busier working lives, have made prepared meals increasingly popular. However, the category faces fierce competition from the diverse range of foods available in foodservice, while supply chain issues remain a barrier in some geographical areas.
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In this report we answer the key questions
Companies and Brands
The ready meals market remains highly fragmented
Figure 13: Leading companies’ shares of retail value sales of ready meals in China, 2010-12
Zhengzhou Sanquan Food Co., Ltd.
Hangzhou Wahaha Group Co., Ltd.
General Mills, Inc.
Zhengzhou Synear Food Co. Ltd
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